Minnect is a mentoring app created by Patrick Bet David and Valuetainment. I met Patrick at the 2024 AmFest event by Turning Point USA last December and had the opportunity to speak with him about the app. A couple weeks later I found myself pitching this proposal which was well received to Minnect's head of product. In this use case I explored how to use various design psychology principals to inspire a first time user to ask a question after landing on a well placed mentor.
Q: What psychological factors can we use to help new users, who aren’t sure about Minnect, see themselves investing in a Minnect Mentor?
Reading through Phychology Today, Growth.Design and various other articles I compiled what factors have a role in the way a person finds a mentor or choose who to seek out advice from. I then ideated various features that would lend themselves to those factors in order to build the users psych level throughout the journey.
This video goes through the specific psychological factors used to design the browse and mentor pages in order to put the user in an optimal state to think of a question. When the system accurately surfaces a relevant mentor and the user lands on the mentors page, we use aspirational or potential shared experiences to establish shared values, reciprocity, and trust through the various features.
