Michael Mikho's Resume

Experience

Lead UI/UX Consultant - Truv

July 2024 - Present

Collaborating with leadership at Truv to optimize performance metrics for key user flows. Leveraging design psychology, user interviews, and agile methodologies to enhance the end-to-end user experience.
Conduct and gather qualitative/qualitative research
Designing flows, ui, and components in Figma

Lead UI/UX Consultant - Voosh Digital

March 2020 - Present

Leading design efforts for early stage startups. Prepping pitch decks and MVP products in Figma and demo environments to be presented to venture capitalists.

Lead UI/UX Designer - Pontoro

August 2022 - August 2023

Designed a quality MVP user experience and interface in Figma for the front and back end of a Fintech SaaS product allowing wealth managers to invest in an infrastructure debt fund modernizing the asset class.
Conducted competitor audit and UX research on similar funds and studied their features and information architecture to see what logic could be applied similarly where applicable on our product. After implementing said logic we received positive feedback from the board of investors.
Led end-to-end design process, collaborated with cross-functional teams, and built a scalable atomic design system in a Figma library and documented components in Confluence for dev team.

Lead UI/UX Designer - Business Warrior

August 2021 - August 2022

Designed a mobile and desktop SAS product in Figma that helped small businesses asses their digital marketing strength via a patented marketing score, managed marketing efforts from our in house marketing team, and provided access to lending services via our partner bank.
Worked closely with executive leadership to help drive the high level company strategy and vision of the SaaS product as a creative manager as well as product designer by bringing my expertise in marketing design for small businesses.
Redesigned a customer service chat bot for the lending application flow to address the lack of a dedicated customer service team and help build trust with users. The first round of implementation resulted in a 3% increase in resolved issues via completed applications.
While leading a team of four designers together we collaborated to build a style guide and atomic design system in Figma for the marketing team and SaaS product resulting in a more cohesive brand.

Sr. Art Director Email Lead - Groupon

January 2019 - September 2021

Co-founded and lead the email team, delivering innovative email marketing strategies that influenced other e-commerce industry leaders.
Utilized UX and product principles to design engaging email journeys, employing user journey mapping, wireframing, information architecture, AB testing, ADA compliance, litmus testing, and consistent UI implementation for the growth marketing team which often resulted in improved KPIs in repeat purchases, first time purchasers, and overall sales.
Collaborated with cross-functional teams, including engineering, product, leadership, business partners, and fellow designers.
Regularly held impactful presentations using Invision and Google Slides to effectively communicate design concepts and strategies to stakeholders.
Conducted comprehensive industry audits and customer behavior research to inform data-driven decisions. Also leveraged test results and analyze email client capabilities to optimize email performance and overcome technological limitations.
Focus on mobile-first and personalized email journeys for CRM, drawing insights from user behavior, brand perception, and consumer insights.